My 100-Day Challenge!

My 100-Day Challenge!

By May of this year, one of our major clients hadn’t paid us for 2 months work, and then the news broke that its European arm had filed for insolvency. At that point, we had several projects ongoing and we were told we would be paid, so based on good faith we worked until the end of May, at which point our total outstanding balance was just under £40,000.

I have my goals, dreams, and ambitions, and I wasn’t going to let a client’s insolvency, or a pandemic stop me from achieving them! I hadn’t come this far to only come this far! Therefore, in the middle of May, based on the awful news from our client, I made a decision which was going to have an impact on my personal life but would hopefully help safeguard the immediate future of my business. I had decided to go for my 100-Day Challenge – for 100 days, I would be doing business development every single day, without fail, including weekends, no excuses. Truth be told, I had no other choice. Getting angry and worrying about the £40,000 wasn’t going to help me. As I’ve said in my vlogs and blogs before when faced with a problem, I look for solutions – and this was my solution, working my arse off to protect my business and keep dreams alive! To add to my woes, we were in the middle of the Covid-19 pandemic meaning business was slow, and our business development manager had to go on furlough because he has 2 very young children.

I knew that if it was to be, it was up to me! I had to quickly get used to working long days during the week which involved projects, meetings, teamwork, running my business, and business development, and making the choice, not a sacrifice, of working weekends. Although some weekends would be full working days, I did make sure that after a month or so, I would work for only half the day – the house chores and shopping weren’t going to do themselves, and we were in lockdown, so I hardly had a choice of places to go to anyway! But, I had my focus and goals, this was me fighting hard for the survival of my business, and I wasn’t going to give up without a fight; it’s not in my nature to take any shit lying down! So, with my head up, eyes forward, and laser-focused on my short, medium- and long-term goals, I got going.

It’s been tough, most people didn’t reply, and I received many “no’s”, which I expected – I feel it’s better to receive a “no” rather than no reply because at least I’ve been acknowledged! Nevertheless, I persevered and with some luck, and help, my business is in a much healthier position now than it was 100 days ago! Nothing is a given, and although we have picked up some good new clients, and projects with existing clients, I know that had I not put in the effort from over 3 months ago, and actually told people about our situation, I wouldn’t have had any luck or help; I wasn’t going to let the silliness of pride get the better of me. I also believe in the “Law of Attraction”, you can call it prayer, belief, whatever you want, but if you want something from God, or the universe, or wherever, then it’s a simple 3-step process of “Ask, Believe, and Receive”, and I am happy and grateful to have asked, believed, and be receiving.

Talking about luck, I try to be a responsible business owner. I don’t take silly money out of my businesses and I had built enough capital in the bank to pay my staff for up to a year in the event of no work coming in. I think that’s common sense and smart, to run a business with some sort of slush fund to ride through rough times. It’s not easy finding good staff, so if your business or industry goes through a tough time, you want to be able to retain your team because if you put the effort in, better times will return and your staff will be there to spring back into action, as has happened with us.

From just over 3 months ago where I wondered, momentarily, about what was going to happen to my business, to now, where I’m hiring new staff, it is a 180° change! If you are going through a tough time, my simple advice is this: focus on your goals, get your head down, and do WHATEVER IT TAKES to keep your business going because that could be the difference between your success and failure!

I know I couldn’t have got to where I am without a strong mentality and serious tenacity, traits which I have been forging throughout my life. I also know I couldn’t have done it without help from my wonderful friends. No one gets anywhere alone, no one is self-made, everyone is part of a bigger team. As the gestalt theory goes, the whole is greater than the sum of its parts, and I am just a lone medical writer without my amazing employees and set of friends who help and inspire me.

So, to Lesley Taylor and Tim Hardman, thank you for being there for me and for helping me; you are true friends and I hope I can return your incredible favours one day!

Goal Setting and WHY Power!

WHY did you start your own business? WHY are you doing this particular business? What is missing in your life? What do you need? What do you want to have? Your business has the potential to help you achieve whatever you want in terms of wealth, health, time, and success, so what are you prepared to do to get the kind of lifestyle you want to have?

This is where your WHY Power kicks in – your reason for doing your business! Emotionally connecting with your WHY is absolutely necessary because that will make you charge hell with a water pistol!

Your WHY should make you CRY!

Business is as simple or complicated as you wish to make it, you have a product or service which you want to bring to market, deliver a certain experience and make money. So what will be your driving factor? What will motivate you daily to strive towards your dreams, especially in the face of adversity such as setbacks, lack of support from friends and family, your rollercoaster of daily emotions? This is where goal-setting is absolutely vital to be the fuel for your fire to propel you to achieve and surpass whatever it is you want!

Over time, your goals will change, and most likely get bigger as you begin to achieve your set goals! Goals will help give you focus and direction. So dream big, set big goals, and then work your arse off to make them happen! Setting goals is crucial because it focuses you on what is important to you, why you are doing this business and what you want to achieve in which realistic time frame. Your goals should be SMART: Specific, Measurable, Attainable, Relevant, Timed.

Remember the saying “If it is to be, it is up to me”!

One of the best ways to set your goals is to imagine that you have what you want from life so you write down a specific date and next to it you write down what you are happy and grateful for. For example:  “January 1st 2020: I am happy and grateful for my dream house”,  or “January 1st 2020: I am happy and grateful to be married to my perfect partner and 2 children” or “January 1st 2020: I am happy and grateful to be financially secure, debt-free and financially independent”.

I am quite structured so I love to create tables. You can create your own, encompassing short, medium and long-term goals, both in your personal and business life. So, for example, you can do  6, 12, 18 months and 5-year goals. You may miss your goals, but I can absolutely guarantee you that you will be closer to them if you have them to aim for than nothing at all! You need a destination and an arrival date! Aeroplanes don’t just fly! They take off, travel direction, speed and landing are planned from start to finish! Remember, a goal without a plan is just a wish! So start planning your life and let me know how you get on!

(If you would like some of my tables I use to help myself and others, find me on Facebook and I will add you to my special group where you can access these and other awesome business materials!)